Sarah Johnson - Head of Creative
Creative leader with 18+ years of experience delivering award winning and commercially
successful campaigns, brand launches and multiplatform digital content for the BBC Studios
EMEA team. Passionate about brand building through innovative audience insight driven ideas,
memorable storytelling and cultivating creative collaboration within a team.
Skillset
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Creative Leadership
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Brand Identity Design & Strategy
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Strategic Creative Thinker
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Multiplatform Content Creation Leadership (Broadcast, VOD, Digital, Social)
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Digital First Thinking
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Client & Stakeholder Managment
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Campaign Development Direction (End to End)
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Always On Strategy and leading content creation.
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Directing
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Copywriting
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Editing - Premiere
Key Achievements to Date:
Creatively directed three multi-platform channel brand launches for UKTV South Africa, BBC
Nordic and BBC NL+, delivering record growth and market impact.
• BBC Nordic
o 86% ratings growth
o #1 ranked in Competitor Set
o Winner of Creativepool, GEMA Europe and Global, Shark, Brand Impact Awards.
• BBC NL
o Rebrand achieved a record 2.65% comm. share and +22% growth in viewership
o #2 ranked in Competitor Set.
o Launch Campaign had 42M impressions.
Creatively led award winning branded content and campaigns.
• Multiplatform 'Home of British Drama’ Campaign
o Promax Gold
o 40% commercial uplift and boosted engagement across all platforms.
• Digital Transformation
o Growing social media reach from 50K to 400K-2M, by implementing digital
strategies, workflows and upskilling the team.
Education
2004 - 2007
BA (HONS) English & Politics 2:1 | York University