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BBC UKTV South Africa Brand Launch

Launched a brand new inspiring, enlightening and delightful multi genre channel for the whole South African family audience to enjoy. Creatively led a team that created the strategy, brand proposition and all branding and packaging for both on and off screen within 4 months. We then brought to life our vibrant, colourful, aspirational brand in a launch campaign, producing all assets for On air, Digital OOH, Always On and Paid for TV media.

Brand Overview Reel
60" Launch TVC
Ident
Digital Out-of-Home

© 2022 Sarah Johnson.

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