360 Home of British Drama

Our audience were craving comfort in a world of uncertainty, so our campaign encouraged them to escape the everyday chaos and take a moment for yourself with BBC First.Transitioning our tagline to our brand emphasised our local curation and brand attribution.

All 8 titles in the campaign outperformed consolidated channel average

Audience. Ratings were 507% higher than average. 52% new viewers came in during the campaign.

As a result, March 2022, was the highest ever performing month on BBC First.

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