BBC NL and BBC NL + Brand Identity

 Tasked to transform BBC First into BBC NL, an accessible Dutch destination for curated, British content, this identity combined Dutch minimalist design with the flair of British storytelling. 

A ‘Surprisingly Simple’ identity  took one iconic BBC block, and paired it with four brand expressions: Calm, Effortless, Quirky and Surprising, to offer flexibility across all platforms. Elegant British base tones meet bold Dutch accents, ensuring every layout and animation effortlessly balances structure with surprise, and guides the eye. 

To stand out in crowded market, this relatable brand is rooted in the best of both cultures.  

The results:

• 22% viewership growth, with over 2million Dutch now watching BBC NL every month. 

• Number 1 International Channel in the market.

• Brand Awareness has increased to 73%

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Winner of Shark, Brand Impact, Creative Pool, GEMA Europe Awards

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