To relaunch BBC First as BBC NL and launch BBC NL+ we were tasked to connect Dutch viewers to a locally relevant, entertainment brand. We positioned BBC NL as a friendly British neighbour, with an invite to a housewarming and BBC NL+ as a place to meet more British neighbours under one roof. The BBC’s block motif was given a Dutch twist to guide the audience to key messages and open windows of content. One home across platforms for ''The Best of your British Neighbours', delivered record 2.85% channel share.